By George it's the Kate effect

Sales of ASDA’s coral skinnies rise 88% after the Duchess of Cambridge wore a similar pair yesterday.

The jury may be out on the actual provenance of the coral jeans Kate wore yesterday – the smart money’s on J Brand though Buck House is yet to officially confirm – but over at ASDA, its £14 G21 versions have been flying off the shelves. “Since Kate was seen wearing coral jeans yesterday, we’ve seen an 88% rise on” says PR manager, Bee Hessell.

But it’s not the first time the store has felt the power of the Kate effect. When the Duchess wore a Burberry trench coat on Pancake Day last year, ASDA saw a £300% rise in sales of its budget variety over the course of a single day.

Advertisement - Continue Reading Below

The Duchess has previous with J Brand and wore the Trilogy exclusive 811 style in navy during last year’s Canada trip. Needless to say, they sold out overnight.

Kendall Jenner at Cannes | ELLE UK
Celebrity Style
Kendall Jenner Defends Her Decision To #FreeTheNipple
​'I really don't see what the big deal is with going braless!'​
The Joy of The Suit
It's back, and better than ever
Studies have shown that we're getting taller
Things You Only Know When You Shop In The Tall Section
Sorry petites, but you have it pretty good
5 Things To Know About The SS17 London Fashion Week Schedule
​​It's set to be an interesting season​​