Gwyneth stars in stripes

With her second campaign for Coach under her belt, in the language of advertising at least, Gwyneth Paltrow and the brand are now synonymous.

But wait, it seems that the glamorous Paltrow might just have other ideas as we’ve just noticed her doing a spot of moonlighting for Swedish label Lindex. She appears in the SS12 campaign, Modern Preppy, showcasing East Coast classics: colour pop jeans, blazers and stripy Breton tops galore.

In an accompanying campaign video, the actress/GOOP sensation waxes lyrical on the preppy look: “I grew up wearing a uniform and blazers so modern preppy has always been the way I’ve been inspired to dress.” She also confesses to being something of a stripea-holic: “I love stripes and wear stripes almost every day in my own life.”
See Gwyneth Paltrow's style file
Read Next: