Big things are afoot at Selfridges. Having fanned the flames of our innermost retail fantasies with their fetishistic shoe galleries, Selfridges are planning to indulge us once again, this time with the unveiling of the Womens Designer Galleries in a fanfare of high fashion festivities.
To commemorate the occasion, Selfridges Creative Director Alannah Weston asked some of the stores highest profile designers to come up with a film concept. The brief for each of the designers was to create a film that featured a strong female character. Gareth Pugh has worked together with Ruth Hogben to come up with a film based on Liza Minnelli, whilst Comme des Garcons has focused on France in 1914:
The subject of my film was born in France in 1914, explains filmmaker Katerina Jebb, She resides in Paris on the sixth floor, from where one can see the Eiffel Tower and most of the city of light below. Her hair is styled in a modest chignon and she laughs easily. She has a cabinet which is full of chocolates
The talented 95 year old French pianist Madeleine Malroux stars in the film, who we imagine will be resplendent in Comme.
The films will be shown at the Old Selfridges Hotel until March 26th.