Enter the new tough girl Bruno-ette. Stomping along in heavy velvet boots with—hold the phone—dark PVC carrot pants, stiff metallic pink tees and nylon cocoon-backed blousons. And really quite fierce with it. Jewels were embroidered on to mohair dresses and organza transparently layered over sequins, knickers showing under lace slips.

This new image will take some getting used. Bruno is known as being the go-to brand for a simple winter coat and a pretty silk summer dress. We're sure there will be plenty such items in the selling collection but perhaps this was a little edgy for the fanbase of hip, young professionals that swamp the store. Nevertheless, pieces like the green leather swing skirt and velvet panelled dress will prove popular for every shopper.