Where? Tucked away on the second floor of Stratford mega-mall Westfield, Kites chic shop was a mini oasis of calm in the throngs of Saturday shoppers. Walls are lined with frames and there are iPads around a central bar where you can snap yourself in your favourites and share immediately on social media.
What? Launched by Asad Hamir, the 28
How? If, like me, you havent had your eyes tested in an age, you will be led to the back of the shop, given a coffee while you fill out a questionnaire, and then your eyes thoroughly tested with high-tech kit by a fully-qualified optician. Once they ascertain the lenses I need, Im led back into the shop and walked around the frames by the helpful staff - I choose the Broadway, which are which are then fitted to my face. Top tip: they have both mens and womens frames - its worth trying on both as you never know what will suit best. With my tailored lens prescription, the finished glasses take 2 days to arrive.
Until the end of April, eye exams are free. £145 for prescription sunglasses and opticals. Visit www.kitegb.com