ANYAmatronics: Bags in Motion

No notes were taken at Anya Hindmarch’s first ever seated show at London Fashion Week. We were far too busy enjoying the spectacle that was unfolding before us.

You may wonder – as we did - quite how a handbag label puts on a show. The answer is that it presents theatre instead.

The set echoed Charlie and the Chocolate Factory’s magical wonderland where a conveyer belt marched the bags along, sequin ticker-tape fell from the ceiling, bubbles blew from machinery and a puffed Anya Hindmarch was revealed as powering it all on her bicycle.

“It’s a real life version of what is going on in my head, inspired by peering through the toy shop window as a child at Christmas” Hindmarch commented. Inspired by Quality Street wrappers, next season is going to be a Magpie’s dream: glitter covered Marano clutches, emerald change purses and a diamond shaped Melchior bag.

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