Special preview: Anya Hindmarch's LFW show

Ahead of Anya Hindmarch’s promised ‘unique and one-off spectacle’, the handbag designer drops more hints about what to expect from her first London Fashion Week show.

Learning that Hindmarch would produce a show at LFW immediately conjured all kinds of questions. Will it take place on a runway? What might she style the bags with? Does this mean she’s designing clothes? In short: how?

‘Being an accessories brand we aren’t producing a traditional catwalk show with models,’ Hindmarch told us on Monday.

‘Without giving too much away before our show on Tuesday, we have produced an elaborate set which incorporates animatronics to showcase the bags. Think Chitty Chitty Bang Bang with a bit of Father Christmas’s toy factory thrown in.’


The British Fashion Award-winner isn’t letting any other secrets out of the bag. We’re prepared to be amazed...

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