The M&S spring campaign

Starring ELLE cover star Rita Ora

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Marks & Spencer has this morning unveiled its s/s 2014 ad campaign - and Rita Ora, ELLE's May cover star, is one of its models.

This season, the high street brand has once again gathered together an impressive roster of women; Rita Ora, Alek Wek, Lulu Kennedy, Emma Thompson, Annie Lennox, Rachel Khoo, Doreen Lawrence and Roma Agrawal. Photographed for the second season running by Annie Leibovitz, it showcases Belinda Earl's second collection for M&S, shot on location in the English countryside.

Speaking exclusively to ELLE, Rita told us her reaction on learning that she'd been picked for the campaign; 'Mum, I made it! I’m a lady!'

All images by Annie Leibovitz for Marks & Spencer

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