Issa London's seventies dream

Gemma Arterton, Tinie Tempah and Suki Waterhouse dropped in on Daniella Issa Helayel’s ‘70s dream at Somerset House on Saturday night.

Avocado greens, KitchenAid oranges and cobalt blues straight out of a mid-‘70s kitchen played across the silk jersey dresses. Little paisley dresses with matching leggings shared runway space with long, ditsy-floral-printed kaftans that wouldn’t have been out of place in Hair.

Several designs seemed fated for a Duchess, like the grass-green gown with centre ruching, not at all unlike a pink halter gown Catherine wore back when she was Kate. Naturally, that deep-v will have to go—ditto for the backless feature on an otherwise palace-prim red lace gown.


So far, so Issa. But then the show segued into a confusing flapper-dresses-and-fur-coats moment. A different vignette followed, of green lamé dresses with fur accents and brown embroidery. Blink, and you could have been at a different show. And why was that model carrying a fur pomander?

At the end of the show day, anyone could be forgiven for a momentary sense of dislocation. The crowd left confident that Issa’s trademark jerseys aren’t going anywhere—and curious to see what the designer tries next.

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