Stella shares her animal-friendly message

Stella McCartney bolsters her animal-welfare credibility with every fur- and skin-free collection she shows on the Paris runway.

Hers has been a quiet, persistent sort of activism, noteworthy for making non-leather shoes and handbags as covetable as genuine leather accessories from other designers (if not more so—see our S/S '12 Accessories Report).

Now, the designer is getting vocal about her anti-leather leanings. McCartney has teamed up with People for the Ethical Treatment of Animals to produce a short film addressing why she doesn’t use animal skins in fashion.


‘Our aim is not to tell you what to wear, but to give you the facts so you can make informed decisions next time you’re considering buying leather,’ she says.

The film features McCartney facing the camera and explaining the issues. Then it moves on to footage of leather production techniques. ‘Millions of animals die for the sake of fashion every year,’ McCartney describes—then shows us what she means. (You can watch the film here, but beware... it’s really quite graphic.)


PETA has big plans for the video. A campaigns executive with the charity told the New York Times that he had hoped to screen a shorter cut in Taxi TV during Mercedes-Benz Fashion Week. Apparently the taxi video company ‘preferred to use the medium for consumer pitches’, though we imagine they may have balked at screening the footage to a captive audience.

By the time McCartney says, ‘As a designer I like to work with fabrics that don’t bleed. That’s why I avoid all animal skins,’ chances are good that you’ll be on board with her animal-friendly agenda.

What do you think: does this film make you feel differently about leather?

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