Swarovski announces LFW sponsorships

Swarovski will sponsor six London Fashion Week designers through their upcoming autumn-winter 2012 shows.

The Swarovski Collective will once again support Craig Lawrence, Erdem, Giles, J.W. Anderson, Marios Schwab and Mary Katrantzou in London.

In New York, the scheme has added new names to its roster of veteran sparkle stars. Newcomers Creatures of the Wind, Jen Kao and Marlon Gobel join Jason Wu, Juan Carlos Obando and Rodarte.

‘Swarovski’s crystal technology has allowed for endless experimentation and continues to break boundaries within the fashion industry,’ Nadja Swarovski said. ‘This season I am proud to deepen our existing relationships whilst also inviting new talents to imaginatively fuse crystal within their designs.’

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Schwab, who wove crystals into mesh bodices for his S/S ’12 collection, said he looked forward to the seasonal challenge of devising new ways to use Swarovski elements in his collection.

‘Collaborating with Swarovski as part of the Collective again this season means a lot to the Marios Schwab brand,’ he said. ‘It gives me the amazing opportunity to further explore the use of Swarovski Elements within my collection, taking a traditional element of an embellishment and incorporating it within my designs in a very modern way.’

Take a look at Swarovski designer collaborations in our Spring/Summer 12 Accessories Report

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