Sofia Coppola takes Marni for H&M to Marrakech

Sofia Coppola brought her dreamy aesthetic to bear on a new film showcasing the forthcoming Marni for H&M collection.

The minute-long spot features British actress Imogen Poots toying around Marrakesh. The word that comes to mind is languid: she dozes in a garden, strolls in a grove, perches on a leopard-print cushion-strewn sofa and surveys her chic domain from a terrace. Then there’s the matter of a house party, the likes of which the city hasn’t seen since Yves Saint Laurent’s heyday.

Through it all, the clothes couldn’t be more perfect. They’re breezy, boldly printed, elegant and rooftop-ready. We’re getting excited... are you?


More from ELLE UK: