It's helped the likes of J.W. Anderson rise to fashion superstardom, and today the British Fashion Council announced the latest group of young menswear designers to receive support from its Newgen Men talent initiative, sponsored by Topman. The roll call of emerging designers features two brand-new names Alex Mullins and Craig Green and all 10 winners will showcase their s/s 2015 lines at London Collections: Men this June.
The winners are (and you'll want to note these down for future 'I was there first' purchasing opportunities): Agi & Sam, Astrid Andersen, Common, Diego Vanassibara, Kit Neale, Lee Roach, Matthew Miller and Nasir Mazhar, as well as Alex Mullins and Craig Green. Watch this space.