Prada and Vezzoli prepare 24h Museum

Prada and artist Francesco Vezzoli will take over Paris’s Palais d’Iena next Tuesday to install a pop-up art project called the 24 Hours Museum.

Vezzoli, the Italian conceptual artist whose work fizzes with sexual innuendo and consumer kitsch, has worked with Rem Koolhaas’s AMO to reimagine the Palais as an ephemeral museum.

The 24h Museum will open with a private dinner on 24 January before transitioning into nightclub mode. The next day, a press conference will herald the project’s public opening—school tours and a Twitter interview between Vezzoli and an ‘even bigger’ celebrity than Lady Gaga will follow. Later that day, the museum will celebrate its run with a closing party.

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And the art? Vezzoli promises that the exhibition will feature classical-style statues with faces of celebrities with whom he has worked, like Courtney Love and Cate Blanchett. The statues, he told the Guardian, will light up at night and ‘look like something you might find on the way to a brothel in Las Vegas’.

Vezzoli’s work addresses the intersection of consumerism and celebrity. He created an advert for a nonexistent perfume, called ‘Greed’, that featured Natalie Portman and Michelle Williams wrestling on a bedroom floor. He also orchestrated a performance at Los Angeles’s Museum of Contemporary Art that saw Lady Gaga performing at a Damien Hirst-embellished piano, wearing a hat designed by architect Frank Gehry, as Bolshoi dancers pirouetted about.

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Prada and Vezzoli have been frequent collaborators. Vezzoli photographed the designer for the April 2009 cover of i-D; Prada has exhibited Vezzoli’s art at her Fondazione Prada space in Milan.

As for the point of his latest project, it’s all calculated to make visitors smile, Vezzoli said. ‘People are very unhappy these days—if they come and laugh at my disco sculptures it will be something.’

Read about Miuccia Prada and the Costume Institute’s next major exhibition here

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