The girl in the picture is none other than Kaia Gerber, the 10-year-old daughter of Cindy Crawford. Versace hand-picked the pre-teen to front its inaugural campaign for Young Versace, its line for children aged 0-12.
Like her mother, Kaia has a very special gift, Donatella Versace said in a statement. The camera really, really loves her. Having Cindy on-set for the shoot took me back to all the amazing Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother's footsteps!
Shot by Mert Alas and Marcus Piggott, the campaign showcases Young Versaces spring-summer 2012 collection. A statement from the brand said the childrens collection encapsulated quintessential Versace style with a youthful rock n roll twistqualities no doubt familiar to the young talents predecessor.
I have so many fond memories of the times I spent with Gianni and Donatella, Crawford said. Being on-set with my daughter watching her in front of the camera was a fantastic experience. I am so proud of her.