James Franco for Gucci

Turning up the suave

Put your recent misgivings about James Franco’s pulling technique aside – the actor proves he knows exactly how it’s done in his newly-released ad for Gucci eyewear.

The newly-released Techno Color Sunglasses video features Franco cruising around LA in a ‘charming game of seduction’ with model Natalia Bonifacci, looking James-Dean-cool in his shades, which have coloured lenses that reflect the lush scenery.

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As well as starring in the ad, Franco directed it: a man of as many talents as sexy sideways glances.

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