Justin Timberlakes world tour, The 20/20 Experience, hit London last week and with it came the Justin Timberlake fashion experience.
To coincide with his London dates, William Rast the label he founded in 2005 with BFF Trace Ayala staged a global relaunch in the capital, peppering social media with the hashtag #WhoIsWilliamRast and unveiling a tightly edited 12-look collection for a/w 2014 to press.
Were not transforming the brand; were evolving it, the labels no-nonsense (and über-glamorous) Italian designer Marcella Lindeberg told ELLE. We took a break for logistical reasons, but now were back and continuing our journey.
The collection stays true to its Tennessee roots think leather biker jackets over skinny jeans and boots, and plaid shirts, and fringing but theres a notable move into tailoring, with a couple of cool wool boyfriend coats styled with oversized, homespun scarves taking centre stage.
Eveningwear is also going to be a focus going forward, Lindeberg confirmed.
While Timberlake was otherwise engaged with the small matter of a sell-out show, Ayala spoke using we instead of I, and insisted that despite his insane schedule hes involved every step of the way.
Hes a perfectionist, he added. Nothing goes without him.
And, after all, a man can't wear a suit and tie all the time.