Selfies just got serious.
As expected, social media has gone wild, with the #CastMeMarc hashtag trending instantly and models (and non-models) by their thousands posting pics. Forget trawling the streets, the world wide web just opened up a whole new world in the fashion industry. What's next? Tickets to the front row given out via Facebook? Fashion shoots shot via Instagram?
Model pout at the ready - have you got the Marc factor?