Can you hear it? The sound of Londons fashion influencers slipping on their skater shoes and hot-footing it to Mount Street? Because this weekend, at long last, Céline opened its new store in the capital.
Célines former Mayfair store was closed in 2009 just as Phoebe Philo took the helm and set about reinventing the label, and weve been waiting (im)patiently ever since for its return. And, of course, Philo chose the hippest shopping street in London for her new shopping mecca, a stones throw away from Balenciaga, Marc Jacobs, Nicholas Kirkwood and the soon-to-be-opened Roksanda Ilincic and Christopher Kane stores.
Five reasons to get yourself down to Céline:
Not everyone knows about it yet: In typically understated fashion theres been little fanfare about the opening from the label itself not a cocktail party or celebrity ribbon-cutting in sight. Which means that if you head there now you can beat the rush and the waiting lists. Just keep it to yourself, yeah?
The clothes: Obviously. Get up close and personal with the graffiti-covered pleated skirts and stiff tunics from s/s 2014. And the accessories leather totes hung on rails, colour pop Trapeze bags and skater shoes on minimalist shelves, sunglasses and costume jewellery laid out just so in glass drawers. Heaven.
The space: Quietly cool, serene and minimal, all 3,240 sq ft of the former bank is created by Phoebe Philos magic touch. Its essentially like stepping into her brain. Which is a good place to be.
The décor: Theres the exquisite patchwork floor made from marble, stone and glass, the Venetian plaster walls and the mid-century brass lamps. The chandelier and huge mirrors and clay plant pots designed with Danish artist, FOS. The moss green carpets in the changing rooms and the unexpected combination of straw and ironwork in the windows. Weve taken decorating notes.
Because its Céline: And, honestly, thats the only reason you need.