It was only a matter of time before Game of Thrones started commandeering major ad campaigns, but who would have thought it’d be Jon Snow leading the charge?

Kit Harington, who plays the wandering warrior in the HBO hit, is quite the hot property now – if you haven’t seen him in this month, we suggest you take a look – and he’s just cemented his first big modeling gig as the face of Jimmy Choo’s men’s line.

We’ll have to wait till September to see the shots but there’s plenty to look forward to, with shoes, bags, fragrance and a new men’s sunglasses line, in partnership with Carrera, all falling under Kit’s remit.

‘Kit perfectly embodies the Jimmy Choo Man,’ says the label’s creative director, Sandra Choi.

‘He has a natural and alluring masculinity and an effortless sense of style. His cool attitude and smouldering sensuality belie a true British gentleman.’