The California woman’s wardrobe is bursting with distressed jeans, logo jumpers and rugby tees from the US retailer. She says she spends at least $1,000 a year on Abercrombie wares, and even sends her family store gift cards on special occasions.
Shame, then, that Abercrombie wouldn’t let her shop.
After placing a recent online order, Navarra received a message from Abercrombie informing her that they would no longer accept her orders. The problem? Navarra purchased such quantities of goods that Abercrombie suspected her of reselling their merchandise.
‘I’m not reselling them,’ she told KGO TV San Francisco, a local ABC news affiliate. ‘As you can see, I have the clothes on, I wear them to work, I’ve worn every single pair of jeans.’
Abercrombie wasn’t prepared to listen to Navarra’s justification, drawing her attention to its online Sales Terms, which state: ‘Any orders found to have characteristics of reselling will be cancelled. We reserve the right to cancel all subsequent orders from such customers.’
Although the ban only applies to online sales, Navarra said there are no nearby stores where she can shop for her favourite pieces. ‘All their clothes seem to fit and last over the years,’ she said.
After KGO drew attention to Navarra’s case, Abercrombie once again opened its online shop doors to the brand devotee. But is that all the retailer should have to do to win back on of its biggest fans?
We agree with Golden Gate University Professor Kit Yarrow, who said: ‘At this point, I think Abercrombie probably should send them a new wardrobe.'