Right now Adam Selman is best known as Rihannas costume designer and co-creator of her line for River Island. But thats about to change -next week during New York Fashion Week hes launching his own label.
WWD got a first look at the upcoming collection and has given it the thumbs up. Its inspired in part by Selmans obsession with swimwear, as well as the HBO documentary on supermodels, Beautiful Baby, Beautiful, and 1970s Cosmopolitan covers. Its sexy, says Selman. Its that fantasy woman but its also sporty. Translation: cotton skater skirts, sweatshirts and slinky satin robes.
Theres no word yet on whether Riri will be showing her support by stepping out in the pieces - although were pretty sure she will. But we can tell you that the show will take place on 5 September and Selman has lined up his boyfriend (and Rihannas stylist), Mel Ottenberg, to style it. So watch this space.