Alber Elbaz to design jeans for Acne
Alber Elbaz, chief designer at Lanvin and all round fashion genius is to design a denim collection for Acne Jeans.
'It's time to go back to a product that has a dream to it.' said Elbaz of his new collaboration. 'What kind of jeans can I bring that will be a Lanvin jean and Acne spirit infused in one?" We will find out he answer in 2009 when the jeans will hit stores, as of yet, no official launch date has been set as Alber revealed on Monday night in New York, contracts are yet to be finalised.
However, this is just the first of many new projects for the designer, following on from the launch of Lanvin Bridal earlier this year. 'It's the first of several niches I'd like to build.' he said. But he remained tight lipped about what else we can expect. Could Lanvin sportswear be next?
By Laurelle Gilbert
Posted: 30 April 2008
You heard it hear first: London's legendary denim boutique run by jean genie Donna Ida is launching online.
From next month the treasures of Donna Ida in Knightsbridge will be available to buy online. The website will stock 20 premium and designer denim labels including Stella McCartney's new jeans - which are hitting stores right now. The site will also feature a 'Denim Dilema' section which will offer advice on which fit is right for which shape.
Until now the store has been a mecca for denim fans in London and for anyone visiting the capital wanting to find the perfect pair of jeans. Now you can get the Donna Ida experience anywhere in the world.
'We have built up such a great fan base of customers in store, a lot of whom travel and want to refer us to their friends and want to keep up with the latest trends while they are out of the country' Donna told us.
But will the online experience be the same as the service Donna provides in store? 'Our new website provides answers to all denim dilemmas and features a denim diary updated regularly to keep customers abreast of street trends and customer preferences. Plus now [you] can shop with us 24 hours a day even if they cant get to the store.'
The new www.donnaida.com goes live on September 1st.
By Laurelle Gilbert
Posted: 20th August 2008
