Alexa Chung lives out a fashion fantasy for Longchamp in a special video commisioned to show off its a/w 2014 collection, which marks 20 years of Le Pliage bag - as exclusively unveiled by ELLE today.
Directed by Jean-François Julian in the spectacular Château des Ormes, Longchamp Heritage with a Twist sees Alexa stumbling across various Alice In Wonderland-esque scenarios, all involving copious amounts of Longchamp goodies.
Tough job, but someone's gotta do it, hey.
PS Love the soundtrack? It's Wandering Lovers by up-and-coming French singer-songwriter Christine and The Queens.
You heard it here first.