New York Fashion Week is off and running, and it’s all about Alexander Wang. Will his Balenciaga appointment have changed him? Will he be wriggling under the pressure? Will he accidentally add ruffle trims into his typically gritty ?

‘My schedule gets a bit crazy now but with a little multi-tasking, I keep it all together,’ says the feted designer, with characteristic understatement, in this behind-the-scenes video. Cue frantic tapping on the screen of his Samsung Galaxy Note II.

Yes, it’s all in the name of phone advertising. But that doesn’t mean that ELLE isn’t fascinated by this backstage glimpse of one the most exciting design talents in the world right now.

Skimmed concrete walls in the atelier, for example? Just like we dreamed it.

See for yourself what a day in the life of Alexander Wang looks like below… Phone purchase not necessary.

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Karl Lagerfeld on Wang's Balenciaga appointment