Famed for its politically charged advertising, Benetton’s new shots – to celebrate its United Colors of Diversity collection – bring things back to basics, with nine ‘faces’ embodying nine key colours for a brand that built itself on just that: colour.
The campaign boasts a impressive fashion-world line-up. Charlotte Free leads the pack, with Lea T, Alek Wek and Elettra Wiedemann. Also onboard are Tunisian model Hanaa Ben Abdesslem and Keira Chaplin – the actress granddaughter of Charlie – while representing the boys are Matias Perdomo, Mario Gallo and Dudley O’Shaughnessey (the London model you might recognise as Rihanna’s love interest in the video for We Found Love).
Free may have made colour her style signature with that pink hair, but she admits that it presents unique challenges for her. ‘I have synesthesia, so I relate to colours in different ways than other people do,’ she explains. ‘Like yellow is three, red is four, blue is two, one is white.
‘I’ve always had a thing that relates colours to sounds and textures and objects and things.’
A limited edition T-shirt featuring the campaign images will be sold internationally to raise funds for Benetton’s charitable UNHATE foundation.
Charlotte Free for the United Colors of Benetton
Alek Wek for the United Colors of Benetton
Elettra Wiedemann for the United Colors of Benetton
Lea T for the United Colors of Benetton
Dudley O'Shaughnessy for the United Colors of Benetton
Charlotte Free backstage at the shoot
Elettra Wiedemann backstage at the shoot