If you followed Jake Bugg’s recent live performance at Burberry’s Regent Street store on Twitter and wished you were there, rejoice – because the label has just announced that its next gig, featuring The Kaiser Chiefs, will be open to the public.

The event kicks off the Live at 121 Regent Street series, the next chapter in Burberry’s ongoing support of, and investment in, young British musicians (many of whom, such as Roo Panes, George Craig and Sam Beeton, you may know from its ad campaigns). More acts are to be announced throughout the year.

The flagship Regent Street store opened its doors last September and lends itself as easily to being a venue as it does a must-shop retail destination; as well as the Bugg gig it’s also hosted a performance by Ren Harvieu and various arts and cultural talks.

But don’t just take our word for it – go see it in action for yourself.

The date to mark in your diary? 23 April.

Tickets become available tomorrow, 10 April 2013, at 12pm. Bookmark the link to buy on Burberry now: we predict a riot.

Watch the Burberry spring/summer 2013 catwalk show