Burberry is already at the forefront of e-commerce and online fashion and will continue to push its digital revolution this season at London Fashion Week.
The brand will be the first to stream its London Fashion Week show on Twitter and is offering followers the chance to interact with the show models – Cara Delevingne, Karlie Kloss, Edie Campbell and Jourdan Dunn included - before the show in the #BeautyBooth.
Follow @ELLEUK and @ELLEBEAUTYTEAM now for live, backstage updates from Burberry's #BeautyBooth.
A more personalised catwalk shopping experience is also being introduced this season. The new Burberry Runway Made to Order service offers custom-made outerwear and bags, with bespoke nameplates.
As Burberry continue to combine the physical and digital brand experiences its keen to keep the consumer at the front and centre of its unique shopping experience.
Enter the Made to Order pieces, which will unlock unique video content - including original sketches, runway edits, craftsmanship and personalisation footage - online and on entering the Regent Street flagship.
Want access to a video of your name being inscribed onto your Burberry trench? Burberry can do.
For two weeks following the show’s finale the Made to Order products will be available on Burberry.com
Watch the Burberry show live on ELLE UK