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Buy it like Beckham

By Tamsin Crimmens

If the sports channel isn’t usually your thing, we might just be able to tempt you to watch this year’s Super Bowl on 2 February 2; during the interval, Beckham’s new H&M T-commerce ad for his Bodywear range will air on a 30-second slot.

Not only will you be able to ogle Becks in his boxers, the T-commerce campaign allows you to shop the collection straight from your Samsung Smart TV. Yes, really.

Unfortunately it’s only available in the US for now, but it paves the way for a new era of shopping, and we can think of no-one better to be at the forefront the movement.

Want to meet Becks? Silly question. Enter the H&M Facebook competition to be in with the chance of winning a three-night trip to New York City, two tickets to the Super Bowl and a meet-and-greet with Becks himself.

Beckham style file…

Beckham cover video…

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