What do Cara Delevingne, TAG Heuer and a real life baby lion have in common? The new 'TAG Heuer: The it girl and the It brand' campaign, that was annoucned in Paris this morning.
Yes, with a real baby lion.
The model has been annouced as the brand's new feminine ambassador and, in keeping with her star sign and the lion tattoo on her index finger, cuddes up to the lion cub to mark the occasion
Speaking of the partnership, Jean-Claude Biver, CEO of TAG Heuer watches, said, 'I am delighted to welcome Cara into the TAG Heuer family. This is always a very solemn moment. The TAG Heuer family is not just an idea, it is a team, with true team spirit. We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today’s youth. TAG Heuer has set its sights on “it-ness”, and Cara is just the person to help us get there.'
Just another day in the life of one of the world's biggest supermodels.
