Chloe Sevigny fronts Uniqlo's latest campaign
The perfect fashion match: Hip ELLE style advisor and all round fashion plate Chloe Sevigny is helping Uniqlo, one of our favourite high street stores from Japan, launch their latest UT collection of T-shirts.
UT is Uniqulo's on going collection of specially designed tees created in collaboration with some of the world's most interesting people. In the past this has included the likes of Gareth Pugh, Kim Jones (Creative Director of Dunhill) and legendary fashion photographer Solve Sundsbo to name just a few.
This latest T-shirts have been designed in collaboration with iconic Australian artist Keith Harring, artist Jean-Michel Basquiat as well as a line devoted to the 50th anniversary of Manga magazines (the coolest Japanese comics) as seen on Chloe here in the campaign shots which you will be seeing, everywhere, from now!
All the tees are priced at £12.99. Click here now to see the full collection.
By Laurelle Gilbert
Posted: 14 April 2008
You heard it hear first: London's legendary denim boutique run by jean genie Donna Ida is launching online.
From next month the treasures of Donna Ida in Knightsbridge will be available to buy online. The website will stock 20 premium and designer denim labels including Stella McCartney's new jeans - which are hitting stores right now. The site will also feature a 'Denim Dilema' section which will offer advice on which fit is right for which shape.
Until now the store has been a mecca for denim fans in London and for anyone visiting the capital wanting to find the perfect pair of jeans. Now you can get the Donna Ida experience anywhere in the world.
'We have built up such a great fan base of customers in store, a lot of whom travel and want to refer us to their friends and want to keep up with the latest trends while they are out of the country' Donna told us.
But will the online experience be the same as the service Donna provides in store? 'Our new website provides answers to all denim dilemmas and features a denim diary updated regularly to keep customers abreast of street trends and customer preferences. Plus now [you] can shop with us 24 hours a day even if they cant get to the store.'
The new www.donnaida.com goes live on September 1st.
By Laurelle Gilbert
Posted: 20th August 2008
