And Manson isnt the only rock star Hedi Slimane nabbed for the campaign: Courtney Love, Kim Gordon and Ariel Pink are also in the club.
Slimane shot Love who professed her admiration for his Saint Laurent vision on Twitter after his autumn/winter 2013 show at her New York townhouse earlier this year, in pieces that she picked out herself from both the womens and mens collections across pre-fall and AW13. Ditto Kim Gordon, who got the Slimane treatment at the houses New York studio.
Manson was photographed in LA in the Saint Laurent L01 signature motorcycle jacket, also worn by upcoming Californian rocker Ariel Pink.
While Slimanes reinvention of the label is raising eyebrows, Music Project, were told, is actually inspired by the YSL-rock connection established in 1971 when Yves Saint Laurent famously dressed Bianca Jagger for her St Tropez wedding to Mick Jagger.
Less a pushing forward, more a harking back? Its bold - and we like it.