That Topshop team sure know how to keep a crowd happy; ply them with food, ship in a glitzy front row (Alexa, Pixie, Nicola Roberts, VV Brown, even a Prada-clad Anna Wintour who was escorted to her seat by Phillip Green) and crank up the bass-heavy soundtrack to ensure that anyone who’s flagging is given a much-needed wake-up.
As for the collection itself, it was, it seems, inspired by 101 Dalmations and its star villain, Cruella de Vil. As a result there was fur aplenty (faux of course) from the spotted coats to the stoles, complete with stuffed-toy dogs head, that will surely be sported by the more adventurous front rowers come September. and there were doggy prints covering everything from pussy-bow blouses to shift dresses.
Away from the doggy theme there was a glamorous 1930s vibe, albeit with a Topshop-esque modern twist. Long dresses with art deco prints, printed wide-leg trousers, shrunken jackets, tea dresses and pencil skirts. And, sure to be hitting stores just in time for your Christmas party, a clutch of stand out dresses, from devore minis to daringly cut-out maxis.
And, of course, there was the hair, piled up into to buns to resemble ears. We expect to see copycats (copydogs?) before the day is done.