Imagine this: David Beckham, on a motorbike, riding through a field in the English countryside. Wearing leather. Sounds great, yes?

In the s/s 2014 campaign video, Ride On, he does just this, with the wind flowing through his hair – Becks, we know helmet hair is undesirable and we do love seeing your whole face, but we wish you’d worn one. We’re thinking of your safety!

Watch the video:

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