In an auction of Avedon’s work held in Paris over the past weekend, Dior bid for the right to bring Dovima home – and won.
Maison Christian Dior paid €841,000 for a seven-foot-tall print of the iconic image, setting a new sales record for Avedon’s work in the process.
The auction of 65 works from the Richard Avedon Foundation raised a total of €5.5 million.
‘The 65 Avedon photographs in this sale represented not only the largest ensemble of his works to ever hit the market, but also offered several unique and extremely rare items,’ says Christie's, the auctioneers. ‘Proceeds will initiate The Richard Avedon Foundation’s endowment in support of its philanthropic mission.’