Maybe it's due to the recent the terrible weather, maybe it’s nostalgia brought on by the recession, or maybe it’s just because they are so darn cool? In any case, Dr Marten’s are having a major fashion moment, and it’s not just us buying them – globally, Agyness Deyn’s favourite boots are very much in demand with France, the US and Hong Kong. Sales in the year ended March 31 had risen 15 percent to 126 million pounds and it's predicted to grow 20 to 30 percent next year.
The increasing popularity of a three-hole lace-up shoe is being touted as one of the reasons for the growth (we spotted Louise Gray wearing a pink pair only yesterday at Port Eliot festival) and the recent collaboration with heritage print brand, Liberty, was successful ‘beyond our very high expectations’ according to the label.
Fashion fans coming back to the brand after a break since being teenagers and those trying them for the first time will find they are practical, comfortable, surprisingly flattering (due to the thick soles) on those not blessed with model-length legs, and add a pleasing punk twist to any outfit, from jeans to a floaty dress.
The increase in profits has had another very welcome side effect in that the family owned British brand has decided not to sell up to foreign investors. The firm’s CEO, David Suddens said ‘There are few brands around with the global reach, unique positioning and heritage of Dr. Martens,’ he said. ‘The family owners have decided that best value for the business will be achieved by focusing on the delivery of existing plans for profitable growth without further distraction.’ How we love a happy ending.