Creative director Jenna Lyons – something of a style icon herself – has turned an American high street brand into a retail phenomenon. It’s the first stop on any Brit fashion editor’s trip to the US, sells out on Net-a-porter and is regularly worn by Michelle Obama. It’s mass market, maybe, but really? Who cares about that?
A trip to the stores – and there are many of them in America - will show you that great styling is key. There are a lot of preppy basics, the backbone of the business, but amongst that, the things with which J Crew has more recently become synonymous: vibrant colour and vintage-inspired print, tossed together with a clever insouciance.
All of that was on show here. There were stand-out pieces – a blush pink textured skirt with couture volume, paint splattered boyfriend jeans, cigarette pants in rich green brocade, a grey sweater with Darling sewn in pink across its front – but the overwhelming impression was just of lust.
Surely London is the next step? Go on, Jenna - we're asking nicely.
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