Rita’s been carving herself a real high-fashion niche in the music industry – you may remember that ELLE exclusively broke news of her becoming the new face of Superga in November – and, if her futuristic stage outfits were anything to go by, she’s just getting started.
Created for the singer in collaboration with Pucci’s creative director, Peter Dundas, the designs are a ‘unique take on urban glamour’, we’re told.
If they look familiar, that’s because they’re based on the label’s spring/summer 2013 collection, and have been adapted to take into account Ora’s energetic choreography.
‘I was thrilled to design the costumes for Rita's Radioactive Tour,' says Dundas, who revealed these design sketches from the singer’s tour wardrobe today.
‘From the moment I met Rita we've had a great connection and doing something like this together felt like only a natural progression. The costumes have impact and flamboyance in a way that feels personal to Rita, whilst staying true to the Emilio Pucci aesthetic.’
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