The Harry Potter star and emerging style icon is fronting the British heritage brand for the second season, and this time around Christopher Bailey decided to make it a family affair. Apparently he loved the sibling chemistry between Emma and brother Alex (that's him on the left with the fierce eyebrows), and so asked the 17-year old to make his modeling debut in the latest pics, shot by legendary photography Mario Testino . .
And it may not be the last we see of Alex. He's been snapped up by London model agency Storm - so perhaps we'll spot him on the catwalks come February.
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