Emma Watson's brother models for Burberry

The Harry Potter star and emerging style icon is fronting the British heritage brand for the second season, and this time around Christopher Bailey decided to make it a family affair. Apparently he loved the sibling chemistry between Emma and brother Alex (that's him on the left with the fierce eyebrows), and so asked the 17-year old to make his modeling debut in the latest pics, shot by legendary photography Mario Testino. .

And it may not be the last we see of Alex. He's been snapped up by London model agency Storm - so perhaps we'll spot him on the catwalks come February.

Click here to see Burberry's SS10 collection...