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Emma Watson, not the new face of Chanel No.5

Emma Watson

Yesterday we brought you the rumour everyone was talking about - was Emma Watson about to scoop the Chanel Mademoiselle campaign from Keira Knightly?

Today we can confirm that the Harry Potter star will not be six million dollars richer as she will not be the new face of the scent. Sources who leaked the story have been found to have gotten their facts wrong.

What a shame for Emma!

By Laurelle Gilbert

Posted: 18 June 2008

You heard it hear first: London's legendary denim boutique run by jean genie Donna Ida is launching online.

From next month the treasures of Donna Ida in Knightsbridge will be available to buy online. The website will stock 20 premium and designer denim labels including Stella McCartney's new jeans - which are hitting stores right now. The site will also feature a 'Denim Dilema' section which will offer advice on which fit is right for which shape.

Until now the store has been a mecca for denim fans in London and for anyone visiting the capital wanting to find the perfect pair of jeans. Now you can get the Donna Ida experience anywhere in the world.

'We have built up such a great fan base of customers in store, a lot of whom travel and want to refer us to their friends and want to keep up with the latest trends while they are out of the country' Donna told us.

But will the online experience be the same as the service Donna provides in store? 'Our new website provides answers to all denim dilemmas and features a denim diary updated regularly to keep customers abreast of street trends and customer preferences. Plus now [you] can shop with us 24 hours a day even if they cant get to the store.'

The new www.donnaida.com goes live on September 1st.

By Laurelle Gilbert

Posted: 20th August 2008

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