All 46 looks were pilfered from on the way to the Marc Jacobs press day in London, according to an email from the brand’s PR team.
‘Dear all,’ the email said. ‘The MARC JACOBS PR team is sorry to inform you that our Press Day tomorrow in the Marc Jacobs store is cancelled, due to the theft of the SS12 collections during its transfer from Paris.’
The case of the missing samples means more than a lost opportunity for London editors to view the designs up close. Jacobs, always one of New York Fashion Week’s must-see designers, would have been at the top of editors’ wish lists for spring 2012 fashion issues. The gap between the theft and early 2012 retail delivery dates likely will result in fewer editorial fashion credits in top publications, as there won’t be any clothes for magazines to borrow for shoots.
The effects of the heist won't end there. Stylists eager to get star clients into Jacobs’ drop-waist dresses and iridescent pencil skirts for red-carpet events will have to look elsewhere in the absence of accessible samples.
Designer wares have disappeared in this magnitude in the past—in 2007, burglars stole Christopher Kane’s entire S/S ’08 collection from his East End studio days before his London Fashion Week show. And in 2009, a £350,000 shipment of Victoria Beckham’s dresses were stolen off a lorry en route to Neiman Marcus. But the loss of a full collection of such a high-profile designer will be a blow to the fashion system.
Provided we're not looking at a cadre of model burglars, these samples are probably bound for factories prepared to churn out cheap copies rather than for back-alley sales. After all, stylists can spot a runway design at a hundred paces, and there's nothing fiercer than an editor scorned. Anyone ready to play Nancy Drew?