Topshop is pulling out all the digital stops for London Fashion Week and the high street behemoth has chosen ELLE to come along for the virtual ride.
We’ll be backstage with Topshop before its hotly anticipated Unique show , and first look pictures will be tweeted out simultaneously from Topshop and ELLE so that you can be the first to catch a glimpse of what you’ll be wearing come Spring. Call it the tweetwalk if you like…
And if that's not enough for Topshop's fashion-hungry followers, they're inviting you to be part of the virtual front row. Yes, that's right, as the show is streamed live on their site you'll be able to capture on virtual camera your favourite pieces, share with your friends and instantly click to pre-order the must-have looks.
Still not enough? The music from the show will be available to download on topshop.com from iTunes, and all the beauty products used on the Topshop Unique models will be available to buy immediately.
Tune in to ELLE’s twitter @ELLEuk for live updates and exclusive Spring Summer 13 looks before they hit the catwalk.
You’ve got your front row ticket, now all you have to do is pick up your goody bag.
Follow ELLE on Twitter @ELLEUK
Follow Topshop on Twitter @Topshop