Danish brand Vero Moda has a thing for girls on the London fashion scene.
Model, actress and British Fashion Council Young Ambassador Poppy Delevingne takes the reins from fashion maverick Alexa Chung as the new face of the label.
‘Poppy Delevingne adds lightness and femininity… without ever losing her edge,' said Vero Moda’s image manager on their new brand ambassador.
Delevigne has previously starred in campaigns for Anya Hindmarch, Mango and Burberry.
For Vero Moda’s pre-spring campaign, Delevingne was captured wearing the brand’s latest collection, which plays on contrasts – tapping into the new season trends for monochrome prints, sheers and florals.
Poppy’s picks from the styles for spring? The floral slim-fit jeans, fitted tightly woven jacket and the black and white striped chiffon shirt.
The collection will be in stores from late January