Fashion Fringe finalists announced
The prestigious board of judges that decide the finalists of London's annual Fashion Fringe competition have announced the four designers who will get to show their collections at the Fashion Fringe final during London fashion week in September. One winner will go on to recieve £100,000 towards their next collection.
Go By A Secret Path (Eun Jeong), LF Markey, Sarah Easom and William Tempest were chosen from 303 original entrants, and now have just three months to put an impressive catwalk show together.
Head of the judging panel this year is Donatella Versace (pictured) who said, “I was very excited to be here today as I saw a lot of talent. Unfortunately, we had to choose four, but I feel that they have a great future ahead of them."
Previous winners of Fashion Fringe include some of London's rising design stars Erdem, Basso& Brooke and Sinah Stanic.
By Laurelle Gilbert
Posted: 16 May 2008
You heard it hear first: London's legendary denim boutique run by jean genie Donna Ida is launching online.
From next month the treasures of Donna Ida in Knightsbridge will be available to buy online. The website will stock 20 premium and designer denim labels including Stella McCartney's new jeans - which are hitting stores right now. The site will also feature a 'Denim Dilema' section which will offer advice on which fit is right for which shape.
Until now the store has been a mecca for denim fans in London and for anyone visiting the capital wanting to find the perfect pair of jeans. Now you can get the Donna Ida experience anywhere in the world.
'We have built up such a great fan base of customers in store, a lot of whom travel and want to refer us to their friends and want to keep up with the latest trends while they are out of the country' Donna told us.
But will the online experience be the same as the service Donna provides in store? 'Our new website provides answers to all denim dilemmas and features a denim diary updated regularly to keep customers abreast of street trends and customer preferences. Plus now [you] can shop with us 24 hours a day even if they cant get to the store.'
The new www.donnaida.com goes live on September 1st.
By Laurelle Gilbert
Posted: 20th August 2008
