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Fendi’s drone cam

By Tamsin Crimmens

Tomorrow marks a first in fashion week history as the Fendi show in Milan is to be streamed live to the world via a collection of flying, fashion-spotting drones. Yes, you read correctly…

The drones, which are fitted with high-definition cameras, will capture Fendi’s a/w 2014 collection and allow fans to watch the show live from the comfort of their homes.

It’s inclusive, it’s fun and it’s definitely revolutionising the way in which we experience catwalk shows.

With Nike working on self-tying laces (à la Marty McFly) for 2015, Burberry’s digital schedule at London Fashion Week (including downloadable content and being able to shop the catwalk collection immediately online) and now Fendi’s drone cameras, we’re thinking that technology and fashion were definitely made for one another.

Tune in to the Fendi fashion show tomorrow at 12:30pm.

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