Ferragamo ‘pops-up’ at Dover Street
London’s Dover Street Market has firmly established itself as the epicentre of cool in the capitals’ West End. So no wonder Salvatore Ferragamo, hot on the couture heels of Chanel and Yves Saint Laurent, have decided to launch an exclusive collection at the fashion market, arriving on 19 July.
The collection, Ferragamo Creations, is inspired by the Italian fashion house’s 80-year old archive – Salvatore himself was originally a shoe designer to Hollywood glitterati such as Ava Gardner in the 1920s before returning to Italy to launch his company. It’s no wonder then that the collection includes their “F” wedges (Ferragamo is credited with inventing the wedge) and designs re-worked from those originally created for his Hollywood clients.
This is a real opportunity to get collectables from a style visionary into your wardrobe, but practically ‘objets d’art’ you’ll more than likely want to hang them up as much as wear them.
Click here to see Elleuk.com's pick of Ferragamo’s latest runway collection.
Posted by Lianne Ludlow
15 July 2008
You heard it hear first: London's legendary denim boutique run by jean genie Donna Ida is launching online.
From next month the treasures of Donna Ida in Knightsbridge will be available to buy online. The website will stock 20 premium and designer denim labels including Stella McCartney's new jeans - which are hitting stores right now. The site will also feature a 'Denim Dilema' section which will offer advice on which fit is right for which shape.
Until now the store has been a mecca for denim fans in London and for anyone visiting the capital wanting to find the perfect pair of jeans. Now you can get the Donna Ida experience anywhere in the world.
'We have built up such a great fan base of customers in store, a lot of whom travel and want to refer us to their friends and want to keep up with the latest trends while they are out of the country' Donna told us.
But will the online experience be the same as the service Donna provides in store? 'Our new website provides answers to all denim dilemmas and features a denim diary updated regularly to keep customers abreast of street trends and customer preferences. Plus now [you] can shop with us 24 hours a day even if they cant get to the store.'
The new www.donnaida.com goes live on September 1st.
By Laurelle Gilbert
Posted: 20th August 2008
