Last night team ELLE made its way to London's Soho Hotel for a glass of champagne and a first look at the new video campaign from Reiss. And now we can share it with you too.
The atmospheric, black and white film was directed by photographer and film maker Jamie Morgan. He has some serious style credentials - back in the 1980s he was one of the founders of the iconic Buffalo movement. His film is entitled 'Elements', and it showcases the key pieces from Reiss' A/W 2010 campaign against a backdrop of wind and rain. It stars models Natasa Vojnovic and Isaac Crew, not to mention a horse, a dog and some birds. And it's very, very cool.
Here's a clip of the film for you to take a look at: