From spring summer 2012, Hussein Chalayan will be known only as Chalayan. I had been thinking about it for a while, and Im doing it mostly because I have a long name, the designer told WWD. Now people can focus on one word. On a graphic level, its much clearer and easier to remember.
The-designer-formerly-known-as-Hussein-Chalayan, whose graduate collection from Central Saint Martins in 1994 was an instant success and was displayed at Browns boutique, is also launching a more accessible collection called Grey Label with prices starting from £90. It has echoes of the main line, but its a bit more accessible. Maybe youll see a sweatshirt interpretation of something that appeared on the runway, he said.
Downsizing everyones doing it.More