Tali Lennox, Freida Pinto and Charlotte Dellal stopped by to survey the new Mount Street shop, a shrine to Kirkwoods award-winning shoes.
Theres such a difference between having your own store and being sold into other stores, Kirkwood told us ahead of opening day. Since we dont have a seasonal show, creating an environment around the shoes is just the best way to put a brand message across. And its been so exciting seeing the concept I had in mind come together.
His brands new home is a grade-two listed building on Mount Street, where it rubs shoulders with neighbours such as Balenciaga, Christian Louboutin and Marc Jacobs. Gleaming white shelves display futuristic shoe styles from Kirkwoods S/S 11 range and selections from his runway collections for Rodarte, Erdem and Peter Pilotto. A smattering of Kirkwoods Swarovski jewellery adds sparkle.
Besides the geometric shelving, the biggest departure from standard shoe stores is under foot. Forget about the new-shoes-on-carpet-only rulethis store has artist-designed hardwood floors. I hate carpet in shoe stores! Heels always dig into the carpet, and then it looks like they dont stand straight, Kirkwood explained.
The new building also houses Kirkwoods design studio and business office, and the designer said hes looking forward to seeking feedback from clients as they shop. So, might a casual visitor find him lurking behind the till, keeping a discreet eye on his well-heeled customers?
Ill probably put on a pair of glasses and pretend Im the shop assistant... you never know!