In a new study, brand analysts Millward Brown Optimor said that Vuitton is worth $24.3bn, representing a rise of 23% in value since last years survey.
That means Vuitton
is worth almost as much as Hermes
combined. Those brands hold the second, third and fourth spots in this years ranking.
Also noteworthy is Burberrys inclusion on the list for the first time. Though it just snuck in to the tenth-place spot (nudging Tiffany out in the process), the analysts said that Burberry
s value surged 86% over the past year, thanks in large part to digital innovation.
Millward Brown said Vuittons standing was a result of strong demand in developing economies and a savvy deployment of digital media. Its the same story with Burberry, who successfully introduced post-show online ordering over the past several seasons. Thats a lot of impulse-ordered biker jackets, then.
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